According to The Hollywood Reporter, renowned action star Tom Cruise played a significant part in the negotiations between The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP).
The discussions primarily revolved around the use of AI technology and the fair treatment of stunt professionals. During one session, Cruise passionately appealed to the AMPTP, emphasizing the importance of addressing SAG-AFTRA’s concerns regarding generative artificial intelligence.
In recent developments, it has come to light that Hollywood studios proposed a controversial idea of compensating background actors with a single day’s wage in exchange for the perpetual use of their scanned likeness.
Furthermore, Cruise expressed his support for stunt performers and coordinators, although specific details of this negotiation have not been disclosed by SAG-AFTRA.
In addition to advocating for performers across the industry, Cruise also urged SAG-AFTRA to allow actors to continue promoting their studio projects during the strike.
This request was made in recognition of the significant impact actor PR has on box office results, particularly in the post-pandemic era, which is crucial for both theaters and the acting profession itself.
Cruise’s unwavering commitment to the cinematic experience is well-known, as he has consistently voiced his support for preserving the traditional movie theater format. Even during the pandemic, he ensured that his films, such as Top Gun:
Maverick and the upcoming Mission: Impossible installment, adhered to strict safety protocols while filming, refusing to opt for online streaming releases.
It is evident that Cruise approached the negotiations with the AMPTP while keeping his dedication to the cinema at the forefront.
These talks occurred before the recent breakdown of negotiations between the AMPTP and SAG-AFTRA, which ultimately led to the strike initiated by SAG-AFTRA on July 13. As a result, numerous major Hollywood productions have halted production.
For more information on the ongoing Hollywood strikes, you can explore the latest updates on the WGA writers’ strike and how these strike actions could potentially impact the future of online streaming platforms.